In this session, we learned in-depth about new concepts such as sales negotiation Sales conversion process dealing with the customer by describing the USP, the thought process of buyer and sellers B2B and B2C as well as the golden rule of sales.
The role of the buyer-seller relationship was demonstrated through hands-on experience providing us with a realistic understanding of how sales work in real life. The guest speaker shared incidents from his own job experience to emphasize the crucial role that time plays in sales. The concepts of negotiation networking and customer relationship management were effectively conveyed through practical examples that were easy to understand.
The speaker also highlighted that there is no significant difference between B2B and B2C sales as the ultimate goal is to sell effectively. They stressed the importance of having strong negotiation skills which involves understanding the question first and then providing an appropriate response.
One technique that the speaker explained was Transaction Analysis which involves analyzing social interactions and communication to determine the most effective way to communicate with the other person.
During the session the speaker emphasized the importance of not asking the buyer about their budget and instead trying to understand their needs and requirements. The speaker also advised transitioning the conversation from a child-like state to an adult-like state and always being on time as a salesperson’s tardiness had cost him almost a 5 crore deal.
Overall the session was a great learning experience.
