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The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but […]

As the world cup euphoria settles down, and the television media marketers get ready for another round of IPL, it would not be totally out of place to look back at the campaigns which were aired during the cup, and ask ourselves a simple question – how did the audiences react to the commercial breaks?

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in

In today’s global arena, the role of management institutes has moved far beyond just providing skills that will help students get a good job. The focus has shifted to creating global leaders responding to newer challenges. Dr.Uday Salunkhe, Director, Prin.L N Welingkar Institute of Management Educationand Research opines that the most important attribute that students should