Objective of the event

Eminent industry experts from the rural domain are regularly invited to this series. Students get to learn from their experiences in the rural and can learn through interactions with experts.

Event Description

The primary objective of the talk was to inform participants on rural banking using a combination of consumer behaviour, biases in decision-making, and the differences between urban and rural banking in emerging economies, Payment banks and how they work. Despite being a country of great variation, India is homogeneous from the perspective of banks customers. People believe that a good bank is one that is always present. When consumers recognise value, they are willing to spend money.

Presided by & Attended by

Mr. Anand Bhatia (CMO) FINO Payments Bank Ltd, Prem Prakash Bhatia