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Home » Articles » WeSchool Team Wins Mark Tactic and La Rascasse at SAMANVAY 2011
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WeSchool Team Wins Mark Tactic and La Rascasse at SAMANVAY 2011

This season three seems to be the lucky number as another trio from WeSchool joins in the galaxy of winners. Ritam Sinha, Neha Shah and Vishal Maheshwari won the first Prize at Mark Tactic Competition at Samanvay 2011 of IIT Madras.

In the round one of the event the contestants were expected to do a need gap analysis and then come up with an innovative product/service considering its feasibility and technological aspects. Welingkar team had come up with a mobile phone, which would recharge itself when spoken into. This was based on the principle of conversion of sound energy into electrical energy .This was followed by round two where they were asked to create a blog and Facebook page to explain the product to the masses. The objective of this exercise was to get feedback from people and give voice to their concerns.

In The final round held at the IIT Madras campus, the team had a give detailed presentation covering STP strategy, Detailed Pricing, Development & Launch of the product/service, Distribution Channel, etc.and came out toppers, sweeping the First prize of Rs 20,000 and certificates

In another equally challenging and thrilling contest titles -La Rascasse another team of three from WeSchool came out with flying colors. La Rascasse, the event, a fusion of management and sports was also held during Samanvay 2011 .As the event attached a lot of significance to strategy it invited business plans of for building   running and sustaining a sports franchise for four major sports (football, cricket, tennis, and basketball).This time it was the turn of Anish Patel, Vijay Panchbhai  and Pratik Chitre from the batch of  PGDM-III (2011-13) to bring in the laurels. They won the third position in the event which saw the participation of more than 129 teams.

The event, divided into two rounds witnessed the contestants competing for buying players via auction, selecting the stadium and support staff for each sport within a given budget, followed by the sponsorship pitch by way of a presentation. The financial aspect of each franchise was analyzed by the organizers in the  final round that was judged by Mr. B. Seshadri  Co -founder Cricinfo ,on the basis of projected future tactics and strategies for a long term growth and sustainability of the franchise and building brand identity…

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