PGDM Research and Business Analytics Program USP

Program Overview

With most businesses internalising data to understand the end product user and review processes, Business Analytics requires analytical thinking for raw and filtered data. Understanding how this new role in analytics will take the company to another level requires trained talent. Bridging this gap is the two year full-time PGDM in Research and Business Analytics introduced as an MBA equivalent by WeSchool. The program has practical and theory sessions to develop an understanding for data analysis. The program enables the learners to look at solving problem through various lenses. It offers IBM-SPSS in addition to free source Python, R, Tableau to study analytics and research.

Program Pedagogy

Consistent with the purpose of the program the pedagogy for the PGDM Business Analytics Program is one which seeks to inculcate/nurture

• his/her ability to learn, and make him/her versatile in terms of the business situations and analytical tools and techniques

• ability to make sense of the real environment through immersive study as well through intense analysis of available facts and data

• hands on approach

• challenge his/her ability to think creatively

Program Outcome

• The outcome of this program is seen in the form of a student, who is strong in his/her business foundation and functional specialization/ industry knowledge and is now well grounded in quantitative and qualitative methods.

• Comfortable in dealing with data and an ability to gain insight and present it effectively.

• Versatile in use of a wide variety of technology tools and platforms.

• A hands on person who is also a Design thinker who can provide creative and strategic solutions to business problems.

Equally, such a student would help interpret the data analysis done by a data scientist and interpret it in the business context and provide strategic consulting suggestions on the same.

Internship

Some of the Companies who have visited our campus for Summer Internships

• VFS Global/ Axis Bank/ Tata Housing Development Company / Zeba India Pvt Ltd/ Keystone Realtors​