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What is PGDM (Business Design) all about?

The strong need for innovation, creativity and a design-driven thought process in all aspects of business is the major focus of this PGDM Program.

In 2022, the most in-demand job sectors like Professional, Technical & Scientific Services, Finance & Insurance, Manufacturing, and Information Technology accounted for 79% of job postings, which requested design-thinking as a required skill set.

The program covers functional elective subjects like Design Thinking, Strategy & Consulting, Functional - HR/ Finance/IT/Marketing/Placements. PGDM in Business Design also equips students with the knowledge and skills for business analytics, data analysis & visualization, business planning, service design, business simulation, and more.

What kind of placement opportunities will you get?

₹18.16LPA

Highest Package

₹12.22LPA

Average Package

You are interested, right? Wait till you get to learn more!
Scroll down to learn more about the programme.

What kind of job opportunities can you get?

Account Manager

Design Manager

Brand Consultant

Marketing Manager in the Luxury Sector

Industrial Design Manager

Graphic Designer

Production Assistant

Project Assistant

Marketing Assistant

Assistant Traffic Manager

Design Director

Brand Manager

Experience Designer

Product Development Manager

User Experience Manager

Innovation Consultant

Chief Innovation Officer

Visual Information Specialist

Design Researcher

Our Esteemed Recruiters

Top Sectors

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Banking

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Retails/ FCMG

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Manufacturing

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Finance

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Consulting

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Healthcare

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Marketing

How do PGDM (Business Design and Innovation)
students become industry-ready?

Through diverse learning experiences!

Eligibility Criteria for PGDM - Business Design and Innovation

  • Candidates with minimum 50% in graduation Degree Exam from a recognized University, completed by June 2025.
  • Should have taken CAT (2024) conducted by the IIMs for the year specified in the advertisement (IIMs have no role in the Welingkar admission process) and /or/ XAT (2025) / and / or ATMA (Feb 2025) and / or CMAT (2025) and / or GMAT (2022 onwards).

Learn WeSchool's Student Experience

So, what do you think?

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Mumbai

Prin. L. N. Welingkar Institute of Management Development & Research
Lakhamsi Napoo Road, Near Matunga (Central Rly.), Mumbai- 400 019.

West: 9702772899 / 8452062782 / 9137282627 / 7208649706 / 9321875551

East: 09830277120

North: 09212171051

pgapp@welingkarmail.org

Bengaluru

102/103, Electronic City Phase 1, Next to Telephone Exchange,
Hosur Road, Bengaluru-560100.

09886440456 / 9137148491

Excited about creating a brighter tomorrow?

Apply Now