Dr. Kiran G

about faculty

Education qualification:

PhD in Management, Kuvempu University
Thesis Topic- A study on responsiveness of customers towards print media and deliverable satisfaction
Certification on CRM - IIMBX
MBA (Marketing)-Institute of Management studies, Kuvempu University, Shankaraghatta
BA (Journalism)-Sahyadri Arts & Commerce College, Shimoga

Teaching Experience: Six years of teaching experience handling Marketing papers like Advertising, Sales Promotion, Sales Distribution, Marketing for customer value

Industry Exposure: Three years of experience into sales and marketing at Times of India

Academic Affiliation: Editorial member and reviewer of International journal of Scientific Research and Education

teaching & research

Teaching Interest: Advertising, Sales Promotions, Marketing Management, Sales & Distribution

Subject Expert / taught: Marketing for customer value, Advertising, Sales Promotions, Marketing Management, Sales & Distribution

Subject Expert / taught: Advertising & Integrated Marketing communication

Research interest – Area of research / current research: Dynamic advertising, behavioral targeting through ad communication

consulting

publications

Publication Released:

A Study on Consumer Awareness towards Consumer Protection Act with Special Focus on Karnataka Published in SCOPUS INDEXED & UGC approved JARDCS Journal (Sl. No 26301) Volume 10 May special Issue 1943-023X Impact factor 4.73
A study on demographic factors of Shoppers & it’s impact on online shopping Published in UGC approved Journal of Marketing strategy (Sl. No 44200) April Volume 6 Issue II ISSN-2347-3770 Impact factor 4.73
A study on corporate skill sets required from MBA graduates to be industry Ready -recruiter’s perspective Published in UGC approved Research Review Journal (Sl. No 44945) March Volume 3 Issue III ISSN- 2455-3085 Impact factor 4.184
An empirical investigation on content Preference of English newspaper readers In Bangalore city Published in UGC approved Asia Pacific Research Journal (Sl. No 45797) March Volume 1 Issue IV ISSN-347-4793 Impact factor 6.58

Paper presented:

Indian Young Viewers Attitude towards Television Ad’s – A Study at the national conference conducted by Primax foundations
A study on excellent business approaches learnt from Vedic philosophies
A Study on effectiveness of various innovative Teaching Pedagogies in Management education
A study on e-CRM as a Survival Strategy: with special reference to life Insurance companies in Bangalore City

Book published:

Marketing Management a publication of Laxmi Book house under ISBN number 978-1-329-93762-8
Co-Authored a book on Food Retailing in Karnataka- A case study of Super Markets under ISBN number 978-3-659-27432-9 a publication of Lambert Academic Publishing House, Germany

awards & honors

Highest Paper publication award 2014