programme overview
This programme provides the student with a unique opportunity to develop himself/herself in the following areas:
- The post graduate diploma in business analytics and research is designed to provide a skill development journey from learning fundamentals & basic concepts of Analytics to data-driven strategic decision making across various business functions.
- A meticulous thought process, both from academia as well as from industry, has gone into designing a highly comprehensive curriculum.
- It encompasses learning from fundamentals of Statistics & Probability to application of various Machine Learning algorithm in solving business problems.
- It exposes the learner to various data mining techniques; trains to build the story on data through data visualization; and equips the students with the knowledge of various analytics tools & language including R, Python, SPSS, Tableau, Power BI, JASP, BlueSky, Microsoft Excel, Knime to name a few.
- The teaching pedagogy combines theory with practice, linking the classroom with the market place & actual business scenario. It employs experiential learning process to compete in the marketplace, to build relationship, to optimise the process efficiency and so on. WeSchool provides a research enabled and live case study based learning.
- During the two years of the program, students will be exposed to managerial subjects including Business Communication, Business Economics, Marketing Management, Financial Management, OB & HRM, Operations Management & other subjects pertaining to various business functions; quantitative fundamentals including Statistics for Data Science, Operations Research & Market Research; emerging technologies; Analytics concepts of visualization & descriptive analytics; predictive analytics and prescriptive analytics through Data Visualization, Business Intelligence & Data Warehouse, Machine Learning, Time Series Analytics, Natural Language Processing, Fraud & Risk Analytics. s
- They will have hands-on experience of applying data across business functions using marketing analytics, Operations analytics, analytics for finance and HR analytics.
- The curriculum is discussed and approved by the Board of Studies, constituted by the members from leading organisations including Target, Accenture Solutions Pvt. Ltd., Analytic Edge, IBM, Oracle Integrated Cloud, The Math Company & HR Analytics.
programme mission
- Equip students with research and analytical technologies to identify opportunities and solve complex business problems
- Develop skills to interpret the data for business insights and effective communication
- Instill a sense of ethical decision-making and sustainable development practices for both organizations and society
programme usp
- The unique characteristic of the program is that the students’ learnings are integrated under a capstone project, in which they are expected to work in any industry vertical under the joint supervision of an industry mentor & a faculty supervisor. .
- Further, students would be pursuing specialisations in any one of the four areas including Marketing, Finance, Operations Management and HR, which would be giving them flexibility to choose their career either in specific business domain or in general as an analytics consultant which would cut across all business functions
Program Educational Objectives
- Graduates will demonstrate the skill sets to convert unstructured business challenges into structured problem statements
- Graduates will communicate and present business scenarios using innovative storyboards.
- Graduates will exhibit ethical reasoning skills, understand professional and social responsibilities and add value to organization & society.
Program Outcomes (POs/PSOs)
- PO1: Leadership
- PO2: Innovation
- PO3: Critical Analytical Thinking
- PO4: Communication Skills
- PO5: Global Perspective
- PO6: Role of Self in the Organization and in Society
- PSO: Data Driven Decision Making
Programme Faculty
Professor
Assistant Professor
Assistant Professor
Associate Professor-Research & Business Analytics
Assistant Professor-Operations
Associate Professor-Operations
class profile 2020-22
The programme draws in students from diverse cultural, personal and professional backgrounds, across India. All of whom, wish to empathize, contribute and excel in the fast-changing world of retail.
education
Diversity
Work Experience
0-1 Year
73%
1-2 Years
17%
2-3 Years
3%
3 & above years
7%
Age
20-23 yrs
63%
24–26 yrs
33%
26 yrs & Above
3%
Gender
Male
78%
Female
22%
programme structure
Introductory Economics for Managers
Effective Business Communication
Statistics for Data Science
Business Intelligence & Data Warehousing
Marketing Management - Basics
Financial Reporting & Analysis
Essentials of World Class Operations
Organisational Behaviour
Introduction to Emerging Technologies
Excel
Legal & Tax Aspects of Business
Marketing In Digital World
Cost & Management Accounting
Business Research & Research Methodology
Organisational Behaviour (Part – II) Managing Group Dynamics
Operation Research
Data Visualization (Excel/Tableau/Power BI/R/Python)
Data Science Programming - R & Python
Ethics & Governance in Data Science
Foreign Language
career opportunities
To nurture every student, we guide, mentor and stand by each student; helping them discover their innate abilities and interests. Through this course, students can become sound professionals like:
Business Analysts / Consultant
The job is to coordinate between business heads and analytics team to integrate analytics in decision making.
Data Analysts
The job is to apply supervised learning and unsupervised learning methods to analyse big data.
Data Scientist
The job is to work in artificial intelligence domain to develop improved methods of machine learning.
placement stats
The placements (batch: 2016-18) at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
domestic
₹10.40 lakhs p.a.
Average Salary
***on going placements for 2022-24 batch.
₹16.80 Lakhs p.a.
Highest Salary
domestic
₹10.40 lakhs p.a.
Average Salary
₹14.00 Lakhs p.a.
Highest Salary
admission and fees
WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges in the dynamic business world.
tuition fees & other
₹7,00,000/- p.a* *Subject to change
library deposit
₹4,000/- (refundable)
hostel fees
₹1,25,400/- p.a. Plus a deposit of ₹10,000/- (refundable)Please Note
- *Hostel accommodation is mandatory for the students of Bengaluru Campus.
TFW Scheme
Seats, up to Maximum 5 percent of sanctioned intake per course are available under TFW Scheme.
Candidate's parent's annual income from all sources should not exceed Rs. 8.00 Lakh. This should be supported by the Income Certificate issued by the Tehsildar office and valid till March 2025,.
The Waiver is limited to the Tuition Fee only
All other fees except tuition fee shall be paid by the beneficiary.
The Candidates admitted under this scheme shall not be allowed to change the course/campus at any stage under any circumstances.
course eligibility
A minimum 50% in graduation, which must be completed by June 2025
Should have taken CAT (2024) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2025) / and / or ATMA (Dec (2024 ) and/or Feb (2025) and / or CMAT (2025) and / or GMAT (2022 onwards).
selection process
WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.
Important dates
Phase 1.
- Start of Application Form - 14th Nov, 2022
- Last date of Application Form - 15th Jan, 2023
- GA/PI Shortlist List - End of Jan, 2023 (Basis CAT /XAT Result / Profile based calls).
- GA/PI (Offline) - 2nd Feb to 15th Feb 2023
- Phase 1 Merit List - March 2023 (CAT/XAT)
Phase 2.
- Start of Application Form - 16th Feb, 2023
- Last date of Application Form – 31st March, 2023. (depends on CMAT)
- GA/PI Shortlist List - April, 2023 (Basis ATMA /CMAT/GMAT).
- GA/PI (Offline) - 18th April 2023 to 30th April 2023.
- Phase 2 Merit List - May 2023 (ATMA /CMAT/GMAT)
Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.
FAQ's
What is Post Graduate Diploma in Business Analytics?
PGDM Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights. This program provides the student with a unique opportunity to develop themselves in quantitative techniques from basics to advanced. WeSchool’s program offers a strong business foundation in the form of core courses similar to other PGDM programs. This gives an understanding of all functional areas of a business, as well as a range of elective courses and verticals which provide deeper insights into specific horizontal and industry-specific issues.
Can PG in business analytics get you a high-paying job?
Business analytics is considered one of the high-paying careers. The average salary of a business analyst domestic according to the Year 2022-24 is ₹ 11.20 lakhs p.a. and the highest domestic salary is ₹ 17.63 lakhs p.a.
Is a PGDM better than an MBA in Business Analytics?
PGDM or MBA, both are postgraduate programs that have the same importance in the corporate world. PGDM course is run by private institutions and approved by AICTE. On the other hand, MBA is designed by universities and taught by its affiliating colleges. MBA is more theoretical, while PGDM is more practical.
Is Business Analytics in high demand?
With fierce competition, it has become crucial to learn how to make sense of ever-changing data, information, and knowledge, in order to take bold decisions about the future. The course provides students with a unique opportunity to develop themselves in quantitative techniques from basics to advanced. It also provides qualitative research techniques and design thinking approaches to help in identifying unique opportunity spaces and breakthrough solutions.
Through which entrance exams, I can apply for this course?
It is vital to give an entrance exam to gain admission into PGDM Business Analytics. Candidate should have taken CAT conducted by the IIMs for the year specified in the advertisement or XAT, ATMA, CMAT, and GMAT.