programme overview
Total no of Seats: 60 Seats (Mumbai)
Our course in Retail Management is a business management programme with a difference. It aims at providing a comprehensive view of retailing, an analysis of the retail environment and exposure to the issues and developments in the industry, for students who wish to define the retail space of tomorrow.
The programme's transformational cross-disciplinary learning aims to nurture the student into a competent future manager with leadership abilities and an innovative mindset to understand the contemporary retail environment.
The learning process involves advanced training in theory and applications, field visits, live industry projects, workshops, participation in industry events and competitions, interactive guest sessions from key industry professionals and more.
Year 1: A thorough foundation in general business management and basics of retail.
Year 2: Enriched classroom learning, along with theory with an emphasis on the practical application of core retail aspects like - Buying & Merchandising, Visual Merchandising, Category Management to name a few.
Programme Vision
The Vision of the PGDM Retail Management program is:.
“To create professionals who can empathize, contribute, adapt and excel in the fast-changing world of retail.”
Programme Mission
The Mission of the PGDM Retail Management program is:
- GLOCAL BUSINESS KNOWLEDGE: To equip students with business knowledge through theory and application, encompassing global and local environment.
- COMPETENCIES: To develop communication and leadership skills to enable students to analyze and empathize with the needs of retail and allied sectors.
- PRACTICAL KNOWLEDGE: To impart innovative and the best industry practices through association with thought leaders, practitioners and alumni.
Programme Educational Objectives
The Program Educational Objectives of the PGDM Retail Management program are:
- To equip students with glocal business knowledge across retail and allied sectors.
- To develop students to identify and analyze business challenges
- To inculcate teamwork in students with communication and leadership skills thereby enhancing managerial effectiveness.
- To develop an agile mind set which will enable adapting to a changing business environment.
Program Outcomes
- Leadership
- Innovation
- Critical and Analytical Thinking
- Communication Skills
- Global Perspective
- Role of Self in the Orgainzation and Society
- Program-Specific Outcomes (For the Retail program only):
Retail Business Knowledge
programme usp
- The key distinguishing feature of this 2 years program is the unique blend of general management and retail management subjects and the flexibility to choose a specialization in Marketing, Operations, Finance and Human Resources.
- Students get a chance to learn about the elements of retail pertinent to their chosen field of specialization and are sensitized to aspects of both the domestic and international markets.
- Weyapaar - the Retail Club at WeSchool plays a key role in shaping the students learning experience. Students work in groups, have an interactive discussion and create mood boards on the selected theme.
- Industry guest sessions, live projects, and roundtables add to the learning experience.
- Retail Immersion is an avenue for students to gain an experiential learning. It provides a hands-on experience in relevant retail areas as visual merchandising, supply chain, retail selling etc.
Class profile 2024 - 26 batch
The programme draws in students from diverse cultural, personal and professional backgrounds, across India.
education
Diversity
Work Experience
Fresher
67%
Less than 1 year
3%
1-2 years
23%
2-3 years
4%
3 & Above
3%
Age
Under 24 yrs
83%
25 – 27 yrs
15%
28 – 29 yrs
2%
Gender
Male
66%
Female
34%
programme structure
Global Citizen Leader – I
Business Research Methods and Marketing Research
Business Innovation and Application
Marketing Applications and Strategy
Cost And Management Accounting
Basics of Banking, Financial Services & Insurance
Organizational Behavior
Essentials of Supply Chain Management
Legal Aspects of Retail
Store Location, Store Design and Visual Merchandising
Product And Brand Management
Fundamentals of Banking
Integrated Marketing Communications
Brand Management - I
Advanced Business Analytics – I
Sales Management
Consumer Behaviour in Hospitality & Tourism Management
Experiential Marketing in Hospitality & Tourism Management
Services Operations in Hospitality & Tourism Management
Soft Skills (MOOC)
Marketing Finance
Brand Management- II
International Marketing
Services Retail Management
Marketing Decision Models
Customer Experience and Relationship Management
Advanced Business Analytics - II
Strategic Marketing in Hospitality and Tourism Management
Technology in Hospitality and Tourism Management
Revenue Management
Strategy And Technology: A Practical Primer (MOOC)
career opportunities
To nurture every budding student, we guide, mentor and stand by each student; helping them discover their innate hidden abilities and interests. Through this course, one can become sound professionals like:
Buying & merchandising
- - Assistant Merchandise Planner
- - Assistant Buyer
- - Assistant Merchandiser
Category management
- - Trainee Category Manager
- - Assistant Category Manager
Store Operations
- - Assistant Store Manager
- - Assistant Area Manager
Store Design and Visual Merchandising
- - Assistant Visual Merchandiser
- - Assistant Projects Manager
Marketing
- - Marketing Executive
- - Customer Relationship Manager
- - Loyalty Program Manager
- - Assistant Marketing Manager
- - Customer Insights Executives
- - Retail Communication Manager
- - Management Trainee
Supply Chain Management
- - Assistant Warehouse Manager
- - Logistics and Stock Movement Planner
- - Back End Operations Manager
- - Supply Chain Co-ordinator
Brand Management
- - Assistant brand manager
- - Private Label Brands Co-ordinator
Accounting / Finance
- - Assistant Accounts / Finance Manager
- - Assistant Key Accounts Manager
Human Resource
- - Assistant HR Manager
Information Technology
- - Assistant Information Technology Manager
Banking & Financial services
- Assistant Retail Banking Managers and Customer Care Associates
FMCG
- - Key Account Manager
- - Modern Trade Key Account Manager
- - General Trade Sales and Distribution Manager
- - Assistant Brand Manager
- - Product Development Associate
Consulting Firms
- - Management Trainees
- - Associate consultant
Telecom
- - Customer Service Associates
- - Marketing Executives
- - Assistant Sales Manager
- - Assistant Operations Manager
Direct Marketing
- - Assistant Sales Manager
- - Sales Team Leader
Insurance
- - Assistant Sales Manager
- - Customer Relationship Manager
- - Corporate Insurance Adviser
placement stats
The placements (batch of 2022-24) at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages.
Domestic
₹ 11.19 lakhs p.a.
Average Salary
₹ 24.00 lakhs p.a.
Highest Salary
Domestic
₹ 11.33 lakhs p.a.
Average Salary
₹ 18.00 lakhs p.a.
Highest Salary
recruiters
With over 358 companies on campus, spread across varied sectors, profiles and continents, we ensure that our students are well equipped to meet every industry requirement. To do so, we have partnered with the right recruiters in order to support our students, every step of the way.
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
