programme overview
The outreach of education, rising income and aspiration levels enabled by advancement in Information and Communication Technology has developed Indian rural sector as a vibrant economic growth engine. In consonance with India's 'rural rising', most businesses are going rural for increasing their business volume and sustaining growth, thereby leading to an increase in demand for professionals who understand rural consumer needs, market potential and can manage corporate affairs in the rural sector.
The transformative pedagogy includes lectures, on-field rural projects, industry visits and research experience through rural internships and provides premium knowledge of rural management along with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed companies.
programme usp
- The major distinguishing feature of this 2 years Program is an embedded rural internship of 4 months, which provides a dedicated practical exposure to the needs and aspirations, lifestyle, culture, and beliefs of the people residing in the smaller towns and villages of India.
- The uniqueness of the program is its focus on value creation through the development of sustainable business models in the rural space.
Program Mission
- Contemporary Education
- Broader Outlook
- Practical Exposure
- Leadership Qualities
Program Educational Objectives
- The program will enable students to work effectively in management roles in rural businesses / industry verticals in existing and emerging markets in finance, sales, marketing, and operations.s
- The program will provide ability to develop empathy, tenacity, multitasking skills, and ability to communicate with rural communities as well as business functionaries in rural focused companies.
- The program will enable students to actively contribute to value creation that requires cutting edge knowledge of the sector and effective use of empowering technologies for rural communities.
Program Outcomes
- Leadership
- Innovation
- Critical and Analytical Thinking
- Communication Skills
- Global Perspective
- Role of Self in the Organization and Society For Program (PSOS)
Rural-Tech: Students will be able to demonstrate transformational changes in the rural sector to achieve business value and to solve business problems in an effective manner with the help of technology.
class profile 2023-25
The program draws in students from diverse educational, socio-cultural and professional backgrounds, across India. All those who are passionate about exploring the opportunities in the emerging rural markets aspire to join the program.
education
Diversity
Work Experience
Freshers
85%
1-2 years
10%
2-3 years
5%
3 & above
0%
Age
Under 24 yrs
82%
25 – 27 yrs
16%
28 – 29 yrs
0%
30 yrs & Above
2%
Gender
Male
74%
Female
30%
programme structure
Perspective Management
Global Citizen Leader I
Research Methodology
Business Innovation and Applications
Cost and Management Accounting
Selling and Negotiation Skills
Organizational Behaviour
Essentials of Supply Chain Management
Rural Consumer Behaviour
Agricultural Economics
Rural Development in India
Exploring the Grassroots II
Agri Input Management
Sector Analysis
Agri Lab
Yoga
Global Citizen Leader II
Business Analytics
Designing a Business Plan
Fundamentals of Financial Management
Business Taxation
Human Resource Management
Project Management
Priority Sector Lending and Microfinance
Rural Marketing Strategy
Market Research for rural
Collective Action
Universal Human values
Yoga
Integrated Marketing Communication Skills - Rural Markets
International Business
Product and Brand Management
Talent Acquisition
Learning Training & Development
HR Analytics
Performance Management Systems & Competency Assessment Management
Advanced Quality Reliability Productivity Management
Business Consulting
Logistics & SCM: Value creation, Adaptability, and sustainability (LSCMI)
Analysis of Financial Statements
Technology for Finance, Banking and Financial Service
Advanced Business Analytics-I
MOOC 5 GM: Developing Soft Skills and Personality
Sales Management - Emerging Rural Markets
Retail Management -Emerging Rural Markets
Services Marketing - Emerging Markets
Digital Marketing
Organization Development and Change Management
Global & National Workforce Planning & HR Audit
Diversity, Equity & Inclusion
Advanced HR Analytics
Design & New Product Development
Complex Problem Solving & Six Sigma
Applications of principles in operations
Supply Chain Risk and Performance Management
Fundamentals of Wealth Management, Mutual fund and Insurance (Rural)
Rural Marketing Finance
Principles of Advanced Banking
Advanced Business Analytics II
MOOC 11 GM: Carbon Accounting and Sustainable Designs in Product Lifecycle Management
career opportunities
Students of the PGDM-Rural Management (Emerging Economies) program have received an overwhelming response from companies across diverse Industry verticals. Some of the designations which our students have got through campus executive placement are:
Solution Manager - SMEAG (Small & Medium Enterprises and Corporate Agri Group)
Assistant Vice President
Management Trainee - Marketing
Management Trainee - Digitization
Management Trainee
Lead Business Analyst
Marketing Analyst
Market Research Analyst
Business consultant - International sales
Assistant Manager (Marketing and strategy for Indian Rural customers)
Marketing Executive – Product
Territory Sales Manager
Senior Supply Chain Officer
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
Domestic
₹10.37 lakhs p.a.
Average Salary
₹18.16 lakhs p.a.
Highest Salary
International*
₹21.58 lakhs p.a.
Average Salary
₹24.35 lakhs p.a.
Highest Salary
* - International placements in Dubai
Domestic
₹12.01 lakhs p.a.
Average Salary
₹24 lakhs p.a.
Highest Salary
admission and fees
WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges, in the dynamic business world.
tuition fees & other
₹7,00,000/- p.a* *Subject to change
library deposit
₹4000/- (refundable)
hostel fees
₹1,60,000/- p.a. to ₹2,20,000/- p.a. Plus a deposit of ₹10,000/- (refundable)Please Note
- *Hostel accommodation is subject to availability for Mumbai Campus.
- *Hostel accommodation is mandatory for the students of Bengaluru Campus.
TFW Scheme
Seats, up to Maximum 5 percent of sanctioned intake per course are available under TFW Scheme.
Candidate's parent's annual income from all sources should not exceed Rs. 8.00 Lakh. This should be supported by the Income Certificate issued by the Tehsildar office and valid till March 2025,.
The Waiver is limited to the Tuition Fee only
All other fees except tuition fee shall be paid by the beneficiary.
The Candidates admitted under this scheme shall not be allowed to change the course/campus at any stage under any circumstances.
course eligibility
A minimum 50% in graduation, which must be completed by June 2025.
Should have taken CAT (2024) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2025) / and / or ATMA (Dec (2024 ) and/or Feb (2025) and / or CMAT (2025) and / or GMAT (2022 onwards).
selection process
WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.
Important dates
Phase 1.
- Start of Application Form - 14th Nov, 2022
- Last date of Application Form - 15th Jan, 2023
- GA/PI Shortlist List - End of Jan, 2023 (Basis CAT /XAT Result / Profile based calls).
- Selection Process Dates (Offline) - Delhi: 17,18 & 19 Feb 2023 | Kolkata: 18 & 19 Feb 2023 | Indore: 19 Feb 2023
Phase 2.
- Start of Application Form - 20th Feb, 2023
- Last date of Application Form – 31st March, 2023.
- GA/PI Shortlist List - April, 2023 (Basis CAT/XAT/ATMA /CMAT/GMAT).
- GA/PI - April 2023.
- Phase 2 Merit List - May 2023 (CAT/XAT/ATMA /CMAT/GMAT)
*You don't need to apply in Phase 2 if applied in Phase 1. Simply update your CMAT / ATMA scores
Entrance Exam Test cut off for PGDM 2024-26 batch
| Shortlisting Criteria for Online Selection Process - General Merit List | ||||||
|---|---|---|---|---|---|---|
| Mumbai Campus | ||||||
| Program/ Campus | CAT 2023 / XAT 2024 / GMAT (2021 onwards) Percentile |
ATMA 2024/ CMAT 2024 Percentile | ||||
| PGDM, PGDM E-Business, PGDM Research & Business Analytics | 80 | 85 | ||||
| PGDM Retail, PGDM Media and Entertainment and PGDM Business Design | 75 | 80 | ||||
| PGDM – Healthcare Management | 70%ile across above entrance tests, irrespective of any graduation degree background | |||||
| PGDM – Rural Management | 70%ile across above entrance tests, irrespective of any graduation degree background | |||||
| Bengaluru Campus | ||||||
| Program/ Campus | CAT 2023 / XAT 2024 / GMAT (2021 onwards) Percentile |
ATMA 2024/ CMAT 2024 Percentile | ||||
| PGDM, PGDM E-Business, PGDM Research & Business Analytics | 75 | 80 | ||||
| PGDM - Business Design & Innovation | 70%ile across above entrance tests, irrespective of any graduation degree background | |||||
Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.
recruiters
With 358 companies on campus spread across varied sectors, profiles and continents, we ensure that our students are well equipped to meet industry requirements the moment they step out of our gates.
We partner with and support our students every step of the way; right from their selection to their final placements. Students of PGDM-Rural Management found career opportunities in the following companies:
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
student achievements
Year on year, our students do us proud and edify our belief in creating the leaders of tomorrow. Here are the achievements of our latest batch.
testimonials
FAQ's
What is Rural Management
Rural Management is a program’s transformational cross-disciplinary learning that aims to nurture youth into competent future managers with leadership abilities, innovative mindsets, and deep empathy to work effectively in emerging rural economies. It offers a wide range of career opportunities for those who wish to enhance the agriculture sector of the country and make it a significant contributor to the economy beyond farming. Also, the program draws in students from diverse educational, sociocultural, and professional backgrounds, across India. People who are passionate about exploring opportunities in emerging rural markets aspire to join the program.
Eligibility criteria for PGDM in Rural Management?
For rural management courses, the eligibility criteria for PGDM in rural management is a minimum of 50% in graduation. Also, should have taken CAT conducted by the IIMs for the year specified in the advertisement, or/ XAT, ATMA, CMAT, and GMAT.
What are Rural Management course Fees?
The fee structure for the Rural Management course is divided into 3 parts. The tuition fees & others will cost ₹7,00,000 p.a, the library deposit ₹4000 (refundable), and hostel fees ₹1,60,000 p.a. to ₹2,20,000 p.a. With a refundable deposit of ₹10,000.
Are PGDM and MBA in rural management are same?
The only major difference between MBA and PGDM is MBA refers to a management degree issued by a University. On the other hand, PGDM refers to Post Graduate Diploma in Management offered by a private college or institute, affiliated by AICTE. Apart from this, there is no other noted difference.
What is the scope of the Rural Management course in India?
There are several job opportunities for Rural Management students according to their specialization. While Rural Development Officer is the main area of employment for the students. PGDM in Rural Management course strives to ensure that the students have access to all the vital concepts they need to succeed in their roles. The scope of rural management in India includes solution manager, Assistant Vice President, Management Trainee - Marketing, Management Trainee, Lead Business Analyst, Marketing Analyst, and many more, as mentioned above.
What is the admission procedure at Rural Management college?
WeSchool intends to give more than what it takes to offer a brighter future to the students. The admissions are based strictly on merit. No discrimination is made based on the state from which the graduation certificate is obtained. Also, there are no reservations for linguistic minorities either. WeSchool's Unique profile-based selection process allocates significant value to academic performances, work experience, group activity, personal interviews along with written test scores.
What can I do after the Rural Management course?
India is a country having plenty of career paths for candidates interested in this field. Employment opportunity in this field is wide. Candidates specialized in rural management can become Solution managers, Assistant Vice Presidents, Management trainees - Marketing, and many more, as mentioned above.