We School - Welingkar Education For Full Time Courses and Part-Time Courses in Mumbai and Bangalore
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Full Time Programme

post graduate diploma in management - Media and Entertainment

Media and Entertainment is a fast-growing and dynamic Industry that includes television, print, digital media, radio, films, live events, sports, out of home, and music. The 2-year course prepares students to become business managers and leaders with a Media and Entertainment edge. The course covers various aspects of general management and is additionally aligned with M&E industry requirements.

Present Intake: 60
Program started in 2016

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programme overview

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The Post Graduate Diploma in Media and Entertainment has been designed in a manner that the curriculum has all the required aspects to ensure that our students sustain and thrive as successful professional managers in the Media and Entertainment industry. The course is designed and delivered by industry stalwarts who provide the students with a deeper understanding of the industry and its functioning.

The course offers a balanced combination of theoretical learning and on-field learning visits to production and post-production houses, advertising agencies, media agencies, digital agencies, consumer research, and events.

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Programme vision

To nurture business management professionals with the ability to adapt and contribute to the dynamic business of media and entertainment landscape.

Programme mission

  • Provide domain knowledge of the Media and Entertainment sector for effective business decision making.
  • Nurture creativity, innovation, and entrepreneurship
  • To cultivate leadership and communication abilities required to excel in the media and entertainment sector.
  • To create awareness of global practices in the media and entertainment sector.
  • To sensitise students to the value of media and entertainment sector in society

Programme educational objectives

PEO 1. Media domain knowledge Apply understanding of emerging trends, reforms & initiatives, national and global, pertaining to various roles in the Media & Entertainment sector for effective decision making.

PEO 2. Application of business functions like HR, Finance, Marketing, Operations in the Media and Entertainment industry To broaden the application and understanding of the students by exposing them to various functions of media and entertainment business and roles.

PEO 3. Design/development of forms of media and communications To make them competent in providing innovative solutions and creative storytelling focused to a target market.

PEO 4. Soft Skills readiness To inculcate teamwork, problem solving, leadership and communication skills in students enhancing their managerial effectiveness.

PEO 5. Ethical practices To expose students to real world situations and initiatives so they can understand the significance of ethical practices in media and entertainment sector.

Program Outcomes

  • Leadership
  • Innovation
  • Critical and Analytical Thinking
  • Communication Skills
  • Global Perspective
  • Role of Self in the Organization and Society

programme usp

  • Designed to create business managers and leaders with a media edge.
  • Rich exposure to relevant industry projects such as Global Citizen Leader, Winter/Summers projects and workshops.
  • The transformative pedagogy includes lectures, workshops, live industry projects, videos and case studies curated and delivered by renowned media experts.

Programme Faculty

Click here to view PGDM Media and Entertainment faculty list for  for CAY_2023-24

Click here to view PGDM Media and Entertainment faculty list for  for CAY_2022-23

Click here to view PGDM Media and Entertainment faculty list for  for CAY_2021-22

class profile 2023-2025 batch

We celebrate India’s varied culture, by embracing students from all backgrounds and environments. This allows students to mutually benefit from each other.

education

Arts

8%

Bachelor of Arts (BA)

Commerce

15%

Bachelor of Commerce (BCom)

Engineering

13%

Bachelor of Engineering (BE)

Management Studies

17%

Bachelor of Management Studies (BMS)

Management Studies

5%

Bachelor of Mass Media (BMM)

Science

3%

Bachelor of Science (BSc)

Science

39%

Others

Gender

Admitted Male Students

40%

Male

Admitted Female Students

60%

Female

Diversity

East

12%

East

West

65%

West

North

20%

North

corporate

3%

South

Work Experience

Fresher

Freshers

75%

1 to 2 years

1-2 years

13%

2 to 3 years

2-3 years

7%

3 and above years

3 & above

5%

Age

Under 24 years

Under 24 yrs

85%

25 to 27 yrs

25 – 27 yrs

12%

28 to 29 yrs

28 – 29 yrs

3%

30 yrs and above

30 yrs & Above

0%

programme structure


Programme Structure

career opportunities

To nurture every budding student, we guide, mentor and stand by each student; helping them discover their innate abilities and interests. Some areas of Industry opportunities are:

Brand Marketing

Brand Marketing

Content business

Content business

Client Servicing

Client Servicing

Consumer Research

Consumer Research

Digital Media

Digital Media

Public Relations

Public Relations

Advertising

Advertising

Events

Events

Sales

Sales

Business strategy

Business strategy

placement stats

The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.

Year 2022-24 (Interim Placements)

Domestic

Average Domestic Salary

₹10.15 lakhs p.a.

Average Salary

Highest Domestic Salary

₹ 18.16 lakhs p.a.

Highest Salary

Year 2021-23

Domestic

Average Domestic Salary

₹11.51 lakhs p.a.

Average Salary

Highest Domestic Salary

₹ 22.58 lakhs p.a.

Highest Salary

recruiters

Since this program attracts a one-of-a-kind blend of design and management principles, it draws an interesting line-up of recruiters; thanks to our experiential project work and live consultancy assignments. Here are some of our key recruiter, till date.

AdFactors PR Atin Promotions & Advertising Pvt. Ltd
Enrich Salons & Academy Fever 104 FM
IAMAI IBM
INBISCO India Private Limited
Tetra Pak

Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.

admission and fees

WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges, in the dynamic business world.

Tuition Fees and Other
tuition fees & other
₹7,00,000/- p.a* *Subject to change
Library Deposit
library deposit
₹4,000/- (refundable)
Hostel Fees
hostel fees
₹1,60,000/- p.a. to ₹2,20,000/- p.a. Plus a deposit of ₹10,000/- (refundable)

Please Note

  • *Hostel accommodation is subject to availability for Mumbai Campus.
  • *Hostel accommodation is mandatory for the students of Bengaluru Campus.

TFW Scheme

Seats, up to Maximum 5 percent of sanctioned intake per course are available under TFW Scheme.

Candidate's parent's annual income from all sources should not exceed Rs. 8.00 Lakh. This should be supported by the Income Certificate issued by the Tehsildar office and valid till March 2025,.

The Waiver is limited to the Tuition Fee only

All other fees except tuition fee shall be paid by the beneficiary.

The Candidates admitted under this scheme shall not be allowed to change the course/campus at any stage under any circumstances.

course eligibility

A minimum 50% in graduation, which must be completed by June 2025

Should have taken CAT (2024) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2025) / and / or ATMA (Dec (2024 ) and/or Feb (2025) and / or CMAT (2025) and / or GMAT (2022 onwards).

selection process

WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.

Important dates

Phase 1.

  • Start of Application Form - 14th Nov, 2022
  • Last date of Application Form - 15th Jan, 2023
  • GA/PI Shortlist List - End of Jan, 2023 (Basis CAT /XAT Result / Profile based calls).
  • Selection Process Dates (Offline) - Delhi: 17,18 & 19 Feb 2023 | Kolkata: 18 & 19 Feb 2023 | Indore: 19 Feb 2023

Phase 2.

  • Start of Application Form - 20th Feb, 2023
  • Last date of Application Form – 31st March, 2023.
  • GA/PI Shortlist List - April, 2023 (Basis CAT/XAT/ATMA /CMAT/GMAT).
  • GA/PI - April 2023.
  • Phase 2 Merit List - May 2023 (CAT/XAT/ATMA /CMAT/GMAT)

*You don't need to apply in Phase 2 if applied in Phase 1. Simply update your CMAT / ATMA scores

Selection Criteria

Weightage of parameters for final selection
1) Qualifying Entrance (CAT/XAT/ATMA/CMAT/ GMAT) 35%
2) Academics (10,12, Graduation) 15%
3) Interview (Pre-interview questionnaire, Interview) 45%
4) Extracurricular activities (Awards in sports, competitions at Degree college and above) etc. 5%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Admissions

Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

education loan

Student can avail education loans from -

Our sole purpose is to keep students focused on their goals, i.e. their career. To help them do so, we have partnered with a sound financial institution, to help students avail loans at reasonable rates.

student achievements

Year on year, our students do us proud and edify our belief in creating the leaders of tomorrow. Here are the achievements of our latest batch.

National - Brand Baaja Baarat– BIMTECH – Noida

Position: 1st Prize

Description: It was a fictional brand marketing competition where our students got a chance to showcase their marketing skills and to sell our brand to various other teams present there as part of a fictional bidding round.
There were 3 rounds , idea submission and final presentation round. It was a wholesome experience being able to compete against a really competitive bunch of students and to emerge as the winners.. 

Date: 17th Dec 2023

Team members

Team - Shreya ParabChanjal RoyRishikeshi Sahare. PGDM ME (23-25)

Rural-Le-Carte – SCIT – Pune

Position: 1st Prize

Description: A group comprising four individuals will undertake the task of conceptualizing the business plan for products sourced and produced in rural areas to influence the contemporary rural market within today's society. It has 2 round in first round we are asked to make a 3 slides presentation on our business model. In second round we need to attend the competition in the SCIT Campus in Pune and present our full business model in 8 minutes presentation.

Date: 9th September 2023

Team members

Team - Gauri ShahuMallika Sadhwani and Sarthak Namdev  PGDM Media and Entertainment (22-24)

FAQ's

What is PGDM in media and entertainment?

Media and Entertainment is a fast-growing and dynamic Industry that includes television, print, digital media, radio, films, live events, sports, out-of-home, and music. The 2-year course trains students to become business managers and leaders with a Media and Entertainment edge. The course covers various aspects of general management and is additionally aligned with M&E industry requirements.

Is it worth studying media management?

It is definitely worth studying Media management, as it provides skills needed for efficiently managing the works of media-related aspects for future career scope. WeSchool’s PGDM in Media and Entertainment has been designed to ensure that the students sustain and thrive as successful professional managers in their respective industries. The course offers a balanced combination of theoretical learning and on-field learning visits to production and post-production houses, advertising agencies, media agencies, digital agencies, consumer research, and events.

Is a PGDM better than an MBA in media management?

PGDM and MBA program looks almost similar in terms of getting your Masters’s degree, but there is a difference between the two. MBA programs are more theoretical, whereas PGDM programs are more practical.

Scope after PGDM in Media and Entertainment course?

Media is one of the most organized sectors that have grown dramatically since ages. Media itself represents all the new trends and information required for understanding how the world works. Media management provides skills needed for efficiently managing the works of media-related aspects for future career scope. There are tons of opportunities available in the media sector such as Brand marketing, Content business, Client Servicing, and many more, as mentioned above.

Does PGDM in media management have value abroad?

Yes, PGDM in media management has value abroad. Students pursuing this course study concepts and processes of management, information technology, managerial economics, consumer behavior, marketing management, strategies, and much more to gain understanding and expertise in the field. This course strives at educating and making students understand the impact of media management on the development of the country's economy.

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