Dr. Mousumi Choudhury

about faculty

Education

Ph D, Assam University (a Central University), Assam
MBA, (Marketing), Sikkim Manipal University
BA (Hons.) in English, Gauhati University

Teaching Experience

6 years of teaching experience in Marketing specialization subjects.

Industry Exposure-

NA

Academic Affiliation-

PhD supervisor of School of Business, MIT World Peace University, Pune Ph D Supervisor of Department of Business Administration, University of Science and Technology Meghalaya

Professional Affiliation -

North- East India Commerce and Management Association (NEICMA) Pune Management Association .

teaching & research

Professional Affiliation -

Service Marketing, Consumer Behaviour, Rural Marketing, Branded entertainment, Business of Media and Entertainment, Advertising Management and Sales Promotion, .

Subject Expert / taught:

Service Marketing, Consumer Behaviour, Rural Marketing, Marketing Management, Product and Brand Management, Advertising Management and Sales Promotion, Branded entertainment, Business of Media and Entertainment, Digital Marketing .

Research interest – Area of research / current research

Bancassurance, Consumer Behaviour, Branded entertainment .

consulting

publications

Subject Expert / taught:

Singh Ranjit, Choudhury Mousumi, Upadhyay Chandrakant, Gupta Ruchi, Agarwal Suman, Kajol K, (2022). Digital service responses of Life insurers in India in the wake of the OVID-19 Pandemic. Empirical Economic letters,21 (3), 194-215
Choudhury Mousumi, Singh Ranjit (2021). Identifying Factors Influencing Customer Experience in Bancassurance: A Literature Review. Journal of Commerce & Accounting Research ,10 (2), 10-22
Choudhury Mousumi, Singh Ranjit, Kajol K, Rai ShashiKant (2020). Empathy of Bancassurance Channel: An Empirical Study. Indian Journal of Finance and Banking, 4 (4), 30-47, ISSN2574-6081; E – ISSN 2574-609X
Choudhury Mousumi and Singh Ranjit (2020). Measuring Customers' Satisfaction in Bancassurance Channel: An Investigation Using Gap Model. Bank Parikrama, 3&4, 1&2 :43-69

Paper presented:

Choudhury Mousumi and Choudhury Shyamananda (2019). Satisfaction of Religious Tourists: A Study on Kamakhya Temple, Guwahati, Assam. National Conference and Industry-Academia Interface on Managing Sustainable Development organized by Indian Institute of Information Technology, Allahabad, 22nd & 23rd February, 2019
Choudhury Mousumi and Singh Ranjit (2017). Measuring Customers’ Satisfaction in Bancassurance Channel: An Investigation using GAP Model. Second International Conference on Business and Economics organized by Faculty of Business Studies, University of Dhaka, Bangladesh on 30th and 31st October 2017.

Book published:

Bancassurance Business in India, Notion press, ISBN 978-1642498998

Current assignment:

Customer’s experience with Bancassurance channel.

awards & honors

Best paper award in the national seminar on ‘Managing Rural Development in North East India: Perspectives, Policies and Experiences’ for the paper on “Financial Inclusion through Bancassurance: A study on the experience of customers”.
Best Manuscript among published manuscript of the journal ‘The SIJ Transactions on Industrial, Financial and Business Management’ in the year 2015.