Dr.A.Sivakantha.Setty

about faculty

Ph.D. Karnatak University, Dharwar.
Thesis Topic: Changing Dynamics of Industrialization and Employment Generation in Karnataka
M.A. Gulbarga University
UGC NET Qualified

Teaching Experience-

20 years of teaching experience, research and consultancy in Marketing, Consumer Behaviour, Retail Management and Macro Economics.

Industry Exposure-

Academic Affiliation-

All India Management Association
Bangalore Management Association (BMA), Karnataka, India.

Professional Affiliation –

National HRD Network

teaching & research

Marketing Management, Consumer Behaviour, Retail Management, Brand Management, Marketing Communication, Managerial Economics, Macro Economics, International Business and Entrepreneurship.

consulting

Research Fellow in UGC sanctioned Research Project titled “Gender Division of Labour under changing mode of Agricultural Production in India: A Study in Karnataka” Department of Economics, Gulbarga University, Gulbarga.
Research Investigator in HKDB sponsored Research Project titled “A Plan for Hyderabad Karnataka Development Project”, Department of Economics, Gulbarga University, Gulbarga

publications

Dr. A. Shivakanth Shetty, Kerena Anand, Swathi Shree and Rachel Debby “Tanishq: Brand Activism Gone Wrong?” published in Vision: The Journal of Business Perspective, Sage Publications, 2022. (SCOPOUS indexed journal).
Dr. A. Shivakanth Shetty, Kerena Anand and Manohar S “Kangana Ranaut : Brand Ambassador or Brand Destroyer “ case study accepted for publication (with minor revision) in Sage Publications, 2022.
Dr. A. Shivakanth Shetty, Kerena Anand and Raghavendra AN “Parle Products: The Journey of Budget Brand towards Premiumisation” Business Perspectives and Research, 9 (1), 159-181, 2021. (SCOPUS and ABDC-C indexed Journal).
Dr. A. Shivakanth Shetty, Kerena Anand and Dilip Chandra “ Old Monk; The Resurrection of a Heritage Brand” Business Perspectives and Research 8 (2) 324-331, 2020. (SCOPUS and ABDC-C indexed Journal).
Dr. A. Shivakanth Shetty, Kerena Anand Nagendra BV “ Brand Activism and Millennials : An Empirical Investigation into the perception of millennials towards Brand Activism” Problems and Perspectives in Management, 17(4), 163, 2019. (SCOPUS and ABDC-C indexed Journal).

awards & honors

Successfully passed the University Grants Commission, (UGC) New Delhi, conducted National Eligibility Test (NET) for Lectureship in all Indian College and Universities.
Awarded II Rank in Department of Economics, Gulbarga University, Gulbarga in a class of 60 students.