programme overview
Total no of seats: 30
WeSchool was the first B School in India to see the wave of design thinking coming to India, way back in 2008. Capitalising on the opportunity, we launched a fresh new course on ‘Business Design and Innovation’. Since then, graduates from this discipline have been serving the corporate world as ‘business innovators’. Their contribution has been oriented towards business growth, transformation, and diversification, through innovation
programme mission
- To develop managers who have an aptitude for general management approach
- To enable students with a blend of hands-on strategic thinking to solve business and societal problems across functions, verticals and sectors
- Sensitize students to social responsibility, design awareness, technology applications and sustainability
programme usp
- The unique feature of this programme is repeated experiences of application in design thinking.
- At the end of the programme, the student would have managed five to six business design and innovation related real-life projects.
- The course takes the learner through what is business design? A dedicated discipline which focuses on design thinking as an approach to find a solution. There are consulting organizations where business designers develop/ innovate customer centric interfaces, create prototypes or develop market viable products.
programme educational objectives (PEOs)
- PEO 1.To enable the students to apply design thinking abilities for business-area concerns/challenges and acquire functional knowledge in new age industries, and take up roles with design houses, corporate innovation teams, product innovation teams, service and experience design teams, and also with traditional industries.
- PEO 2. To nurture future thought leaders with the unique blend of managerial competencies, design thinking abilities, and an innovation and entrepreneurial spirit.
- PEO 3.To enable the students to understand how to bring an idea to reality, using the various tools and techniques learnt of design and innovation.
programme outcomes (POs) for PGDM Business Design and Innovation
- PO1 - Leadership
- PO2 - Critical/Analytical Thinking
- PO3 - Design/Innovation/Integrative Thinking
- PO4 - Global Perspective
- PO5 - Role of Self in Organization and Society
- PO6 - Communication Skills
- PO7 - Business Competency
- PO8 - Visualisation
- PO2 - Critical/Analytical Thinking
Programme Faculty
Professor-Centre of Excellence for Case Development & Case study
Associate Professor-Marketing
Asst. Professor
Assistant Professor-Business Design
class profile 2020-22 batch
The programme draws in students from diverse cultural, personal and professional backgrounds, across India.
education
Diversity
Work Experience
0-1 Year
72%
1-2 Years
10%
2-3 Years
14%
3 & above years
3%
Age
20-23 yrs
55%
24–26 yrs
38%
27 yrs & Above
7%
Gender
Male
43%
Female
57%
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
domestic
₹11.47 lakhs p.a.
Average Salary
***on going placements for 2022-24 batch.
₹16.80 Lakhs p.a.
Highest Salary
domestic
₹10.20 lakhs p.a.
Average Salary
₹11.40 Lakhs p.a.
Highest Salary
programme structure
Global Citizen Leadership
Business Innovation Project – Product
Marketing Application & Strategy
Cost and Management Accounting
Business Research
Organisational Behaviour Part II - Group Dynamics
Essentials of Supply Chain Management
Value Chain Analysis
Design Processes and Technology
Foreign Language
Global Citizen Leadership
Business Analytics
Fundamentals of Financial Management
International Business
Research Methodology
Human Resource Development & Human Capital Management
Information Design
Business Innovation project - Service oriented business
Workshop – Exploring Grassroots
Business Communication
Green Issues
Emerging Technologies for Business Leaders
career opportunities
On successful completion of the PGDM - Business Design and Innovation programme, the student will be a confident manager with an innovative mindset, able to think out-of-the-box who is adept at need identification, concept development & testing, business model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation. The course opens doors to diverse roles listed as follows:
Assistant Manager - QSR
Business Analyst
Deputy Manager - II
ENG
Executive - Market Support
Executive - Brand
Executive - Business Development
GBS - BA
Management Trainee - BDM
Market Development Executive
RCLADM
Sales manager
Specialist, Sales
Team Manager
Wealth Manager
recruiters
Unlike most academic institutes, we do not leave our students alone to find a living for themselves, upon the completion of their course. Which is why, we have partnered with key recruiters by inviting corporate/industry experts, to choose from the best talents that we create in our classrooms.
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
admission and fees
WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges in the dynamic business world.
tuition fees & other
₹7,00,000/- p.a* *Subject to change
library deposit
₹4,000/- (refundable)
hostel fees
₹1,25,400/- p.a. Plus a deposit of ₹10,000/- (refundable)Please Note
- *Hostel accommodation is mandatory for the students of Bengaluru Campus.
TFW Scheme
Seats, up to Maximum 5 percent of sanctioned intake per course are available under TFW Scheme.
Candidate's parent's annual income from all sources should not exceed Rs. 8.00 Lakh. This should be supported by the Income Certificate issued by the Tehsildar office and valid till March 2025,.
The Waiver is limited to the Tuition Fee only
All other fees except tuition fee shall be paid by the beneficiary.
The Candidates admitted under this scheme shall not be allowed to change the course/campus at any stage under any circumstances.
course eligibility
A minimum 50% in graduation, which must be completed by June 2025
Should have taken CAT (2024) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2025) / and / or ATMA (Dec (2024 ) and/or Feb (2025) and / or CMAT (2025) and / or GMAT (2022 onwards).
selection process
WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.
Important dates
Phase 1.
- Start of Application Form - 14th Nov, 2022
- Last date of Application Form - 15th Jan, 2023
- GA/PI Shortlist List - End of Jan, 2023 (Basis CAT /XAT Result / Profile based calls).
- GA/PI (Offline) - 2nd Feb to 15th Feb 2023
- Phase 1 Merit List - March 2023 (CAT/XAT)
Phase 2.
- Start of Application Form - 16th Feb, 2023
- Last date of Application Form – 31st March, 2023. (depends on CMAT)
- GA/PI Shortlist List - April, 2023 (Basis ATMA /CMAT/GMAT).
- GA/PI (Offline) - 18th April 2023 to 30th April 2023.
- Phase 2 Merit List - May 2023 (ATMA /CMAT/GMAT)
Entrance Exam Test cut off for PGDM 2024-26 batch
| Shortlisting Criteria for Online Selection Process - General Merit List | ||||||
|---|---|---|---|---|---|---|
| Mumbai Campus | ||||||
| Program/ Campus | CAT 2023 / XAT 2024 / GMAT (2021 onwards) Percentile |
ATMA 2024/ CMAT 2024 Percentile | ||||
| PGDM, PGDM E-Business, PGDM Research & Business Analytics | 80 | 85 | ||||
| PGDM Retail, PGDM Media and Entertainment and PGDM Business Design | 75 | 80 | ||||
| PGDM – Healthcare Management | 70%ile across above entrance tests, irrespective of any graduation degree background | |||||
| PGDM – Rural Management | 70%ile across above entrance tests, irrespective of any graduation degree background | |||||
| Bengaluru Campus | ||||||
| Program/ Campus | CAT 2023 / XAT 2024 / GMAT (2021 onwards) Percentile |
ATMA 2024/ CMAT 2024 Percentile | ||||
| PGDM, PGDM E-Business, PGDM Research & Business Analytics | 75 | 80 | ||||
| PGDM - Business Design & Innovation | 70%ile across above entrance tests, irrespective of any graduation degree background | |||||
Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.
student achievements
Year on year, our students do us proud and edify our belief in creating the leaders of tomorrow. Here are the achievements of our latest batch.
testimonials
