Dr. Manoharan S

about faculty

Education experience-

Has a Ph.D in management from Visvesvaraya Technological University. His Ph.D. is in brand management focusing on strategic brand positioning. He has an MBA specializing in Marketing from Madras University

Teaching Experience-

His academia experience spans to over 24 years teaching management students

Industry Exposure-

Associated with Arvind brands managing brand Arrow as a showroom manager for a period of three years

Academic Affiliation-

Professional Affiliation –

Member at Netnographic Research Association

teaching & research

His teaching interest lies in marketing courses and majorly taught courses viz., brand management, product management, sales management, marketing research, consumer behavior, retail management and marketing metrics. His research interest is in branding, positioning, Access based services and consumer decision making

consulting

As a consultant, conducted market research for a startup named Tesseract Arts Pvt. Ltd., Bangalore.

As a consultant, provided training sessions on customer focus competency to "ORACLE GFIC" on September 17-18, 2008

In 2008, as part of a consultancy initiative, conducted market research for a start-up company based in Chennai, "Valued Epidemics Pvt. Ltd."

publications

Published article titled "Reverse Contagion: Role of Empathy, Narrative Appeal, and Intensity of Previous Misbehavior" in Journal of Consumer Marketing (Dec 2023) [DOI: http://dx.doi.org/10.1108/JCM-10-2022- 5647]- It is an “A” Category Journal in ABDC
Published article titled "Digital Payments and its Growth in the Time of COVID-19" in Transnational Marketing Journal (Scopus Indexed, Sep 2021)
An article titled "Contamination Fear and ABS during COVID-19" published in Journal of Services Marketing (Aug 2021) https://doi.org/10.1108/JSM-05-2020- 0154 - It is an “A” Category Journal in ABDC
Published a paper titled "Perception of Motivators - A Study of Public Sector Banks in Bangalore" in International Journal of Recent Technology and Engineering (Feb 2019) [Scopus Indexed]
Published a paper titled “E-marketplaces: The new mantra of farmer centric Agri-business marketing in Karnataka “in FOCUS : The International Journal of Management (2017)
Presented a paper titled "Digital Payments and its Growth in the Time of COVID-19" at the 2nd International Conference on Management Skills and Growth Strategies in the Post Pandemic Period organized by Welingkar School of Management, Bangalore (Jan 21-22, 2021)
Presented a paper titled "Consumer Motives of Fantasy Sports among Millennials in India - A Case of Dream 11" at the 13th NASMEI Conference organized by Great Lakes Institute of Management(GLIM), Chennai (Dec 19-20, 2019)
Presented a paper titled "Brand Activation Effectiveness of Premium vs Non-Premium Organic Brands: The Millennials’ Perspective" at the 12th NASMEI Conference organized by GLIM, Chennai (Dec 20-21, 2018)
Presented a paper titled "Benefits of Social Media Co-creating Value in Management Education: Insights from Select Millennials in Bangalore" at the AIMA Conference organized by Welingkar School of Management Development & Research, Bangalore (Aug 30 - Sep 1, 2018)
Presented a paper titled "Marketing in the Next Decade: What Would It Mean for Banking Institutions in India?" at the International Research Conference on Marketing in the Next Decade organized by Welingkar School of Management Development & Research, Bangalore (Jan 8, 2018)
Working on a paper titled “value drivers in online retail: An empirical study on customer purchase intentions

awards & honors

Received the Faculty of the Year Award from IFIM Business School, Bangalore during 2011.