Dr. Madhan Kumar P

about faculty

Education experience-

Post Doctoral Research, Amrita University, Coimbatore.
PhD, University of Madras, Chennai.
Thesis Topic – The Effects of service recovery satisfaction on consumer behavioral Intention.
MBA, Marketing, University of Madras, Chennai.
BA, Economics, University of Madras, Chennai.
UGC NET -JRF Qualifed

Teaching Experience-

12 years exp of teaching and research under marketing program like services marketing, consumer behavior and Strategic marketing.

Industry Exposure-

1 year exp as a marketing specialist in Apollo Hospitals

Academic Affiliation-

Reviewer for reputed journals like the South Asian Journal of Business Studies and Cogent Business & Management

Professional Affiliation –

Member of Association for Netnographic Research

teaching & research

Teaching Interest

Marketing Research, Strategic Marketing, Principles of Marketing and Services Marketing

Subject Expert/ Taught

Marketing Research
Strategic Marketing

Research Interest

Interpersonal Mistreatment
Transformative Service Research
Sustainability

consulting

publications

Publication Released:

Employee–customer interaction and emotional intelligence to impact emotional labor: does interaction type play any role inN Evidence-based HRM.

Service with a sense of belonging: navigating work family conflict and emotional irritation in the service efforts of health professionals in International Journal of Conflict Management.

Adoption of service robots: exploring the emerging trends through the lens of bibliometric analysis in International Hospitality Review.

Workplace isolation during COVID-19 and work-family conflict among academicians: Interplay of psychological stress and organizational identification in International Journal of Manpower.

Does incivility in quick service restaurants suppress the voice of employee? A moderated mediation model in the international journal of Hospitality Management.

Paper Presented

Presented a paper titled “The effects of service recovery efforts on consumer behavioural intention” in the 15th NASMEI conference at Great lakes institute of management on 21st December 2021.

Presented a paper titled “Exploring the consequences of perceived insecurity among food delivery workers: A moderated mediation model” in INDAM 2023 at SBM-NMIMS Mumbai on 8th January 2023.

Book Chapters Published

Determinants of Women's Online Buying Behavior: An Extension of the TAM Model. In Sales Management for Improved Organizational Competitiveness and Performance (pp. 247-268). IGI Global.

The Effects of Workplace Incivility on Employee Voice Behavior in EdTech Companies: Implications for HRD Research and Practice. In EdTech Economy and the Transformation of Education (pp. 168-186). IGI Global.

Current Assignment:

Modelling the barriers for the Telemedicine growth in Rural India.

awards & honors

Best Paper Award at National Conference on Innovation of Sustainable growth of business organization, Department of Management studies, Veltech, Chennai.

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