Dr. Mangesh Kasbekar

about faculty

Education:

Ph.D. Business Management (Specialization: Brand Management), Dr. D.Y. Patil University, Navi Mumbai

MMS (Marketing), Mumbai University

B.E. (Electronics), Savitribai Phule University (Pune University)

Advanced Certification in Data Science and AI from IIT Madras

Executive Education Program in Data Analytics from IIM Rohtak

Teaching Experience:

17 Years of Teaching experience in reputed B-Schools in Mumbai in the domain of Business Research Methods, Marketing Research Analytics & Business Communication

Industry Exposure:

3 Years of Industry experience in the domain of Sales Management & 3 years of experience in Research Consultancy

Academic Affiliation:

Professional Affiliation:

teaching & research

Teaching Interest/Subject Area:

Business Research Methods, Marketing Research Analytics & Business Communication

consulting

Conducted a PAN- India Research Consultancy project in the BFSI Sector for a Marketing Consultant in Mumbai

Provided (research) consultancy to a Brand Management Consultant in Mumbai

publications

24 Research Publications in esteemed International & National Journals

Latest 5:

1. Consumer Perception Towards OTT Media Channels, International Research Journal of Economics and Management, April 2024

2. A Multivariate Analysis of Hypothetical Brand Extensions of Haier as a Corporate Brand in the Indian Market, IOSR Journal of Business Management, March 2024

3. A Study of Customer Loyalty towards Hand-Sanitizer Brands in the region of Mumbai, International Journal of Management, December 2023

4. Does Loyalty work among Indian Millennials? An Analysis with special reference to Luxury Brand ‘Armani’ International Journal of Scientific Research, Jan 2023

5. Decoding Celebrity Life cycle with special emphasis to Bollywood Stars: A Case analysis on Shahrukh Khan, International Journal of Marketing and Technology. December 2021

awards & honors

Awarded the Best Paper Presented at the 1st South Asia Pacific International Conference, 12-13 Jan’2024 held at N. L. Dalmia Institute of Management Studies & Research on Decoding, LG as a Corporate Brand using Brand Concept Mapping Technique.