Dr. Neelam Raut

about faculty

Education experience

Alumnus of IIM Ahmedabad (FDP)
Ph.D. in Marketing Management, Pune University Department of Management & Business Administration (PUMBA), Savitribai Phule Pune University (SPPU) Title: “A Study on Effectiveness of Promotion Mix strategies on Customers of Hospitals in Pune City.”
UGC NET (National Eligibility Test)
MBA- Marketing, Pune University Department of Management & Business Administration (PUMBA), Savitribai Phule Pune University (SPPU)
Post Graduate Diploma in Foreign Trade Savitribai Phule Pune University Department of Foreign Trade Savitribai Phule Pune University (SPPU)
Bachelor of Pharmacy, Bharati Vidyapeeth’s Poona College of Pharmacy, Savitribai Phule Pune University (SPPU)
PG Diploma in Data Science – KPMG -MITWPU RISE.
Certified Trainer for Business Simulation for Market Place
Completed Senior Leadership Training by Shiv Khera.

Teaching Experience-

Program Director for UG and PG – Marketing (BBA – Digital marketing and BBA- Global Marketing & Event Management, MBA- Marketing & MBA- Digital marketing) at School of Business Dr. Vishwanath Karad-’s MIT World Peace University.
14 years teaching experience under marketing programs.

Industry Exposure-

8 years of Industry experience in India and abroad in sales and marketing, branding, Training, CRM , customer acquisition and management, Business Development , client servicing etc.

Academic Affiliation-

Reviewer for Emerald Emerging Markets Case studies,

Professional Affiliation-

Pune Management Association
IIM Ahmedabad

teaching & research

Teaching Interest-

Services, Promotion mix, IMC, Branding

Subject Expert / taught.

Marketing Management, Integrated marketing Communications, Services marketing, Sustainable Marketing,
Tourism Marketing, Retail & Distribution Management, Design Thinking, Organization Structures, Systems and Processes, Product and Brand Management, Principles of Management, etc.

Research interest – Area of research / current research

IMC, Sustainability, AI, Education

current research

Sustainability, Technology

consulting

Under MDP programs conducted and delivered training for Perennial Technologies Pvt Ltd (One year Training for different employees) "Perennial House" Executive leadership development program on Professional Sales Leadership Module.

publications

Publication Released:

Impact of Video Ad Formats on YouTube on Consumer Behavior- Empirical Economics Letters
Impact of Surrogacy Advertisement on Consumer Psychology Journal for Reattach Therapy and Developmental Diversities-
A Critical Analysis of Higher Education System and its Impact on the Growth of Indian Economy. Empirical Economics Letters
A Study on New Emerging Technologies Adopted by Management Institutes for Students Learning and Development and Its Impact on Students’ Psychology. Journal for Reattach Therapy and Developmental Diversities
Impact of Disruptive Technologies on Business Growth. Empirical Economics Letters
A Bibliometric Analysis of Citations and Publications on Metaverse - IEEE

Paper presented (Conference):

Pricing Strategy of Electric Vehicle Charging station behavior on charging station awarded as best paper at international conference Embracing the Digital Horizon: Pioneering Commerce and Management strategies for a Transformative Future, March 24.
Role of AI in ease of shopping Experience in Emerging Markets”. IBTC Conference 2023
A study on perception of tourists and residents about Green City Branding in the Indian context” presented at International Conference on Business, Economics, Management, and Sustainability (BEMAS) James Cook University Australia- Centre for International Trade and Business in Asia. July 2022
“A Study of Conscious Consumerism of sustainable products amongst University Students of Pune City” presented and published research paper at XIII International Conference on Industry 4.0 & key Drivers of Sustainable Global Business Practices, January 2022.
Digital World: A Review on Modern Customer of Pune City” presented and published in emerald proceedings at IIM Indore conference, July 2019.

Books:

Integrated Marketing Communications Sans International Scientific Publications, December 2023.

Patents:

Patent Published on Method for Sustainable Development for cities. Feb 2023.
Patent published on Impact and importance of soft skill training towards the development of student’s English language for effective performance Oct 2023.

awards & honors

Pricing Strategy of Electric Vehicle Charging station behavior on charging station awarded as best paper at International conference Embracing the Digital Horizon: Pioneering Commerce and Management strategies for a Transformative Future (March 24)
Best Manager of the year award by National Institute of Event Management - 2nd March ,2023
Stood first in my training period at Alkem Pharmaceuticals Ltd & VHB Pharmaceuticals Pvt. Ltd.
2nd prize in detailing contest and objection handling in Alkem Pharmaceuticals Ltd.