Dr. Pratiksha Patil

about faculty

Education experience

Ph.D. from Rashtrasant Tukadoji Maharaj Nagpur University, India under the Faculty of Commerce and Management in November 2019.
Thesis Topic: Brand recognition and promotional strategies of leading mobile companies among rural consumers.
Masters in Management Studies from Mumbai University in the year 2008.
Masters in commerce in year 2021.
Bachelors in Management Studies from Mumbai University in the year 2005.

Teaching Experience-

14 years of experience in teaching under Marketing program like Services Marketing, Consumer Behavior, Retail Management, Marketing Management.

Industry Exposure-

1 year experience in Hongkong & Shanghai Banking Corporation (Head office-Mumbai)

Professional Affiliation-

External Examination Auditor for KJSIM, Somaiya Vidhyavihar University.

teaching & research

Teaching Interest: Services marketing, Consumer Behaviour

Subject Expert / taught: Services Marketing, Consumer Behaviour, Retail Management, Marketing management.

Research interest: Marketing (Digital transformation, Sustainability, Innovation)

Current Research: Sustainable branding, Sustainable innovation.

consulting

publications

Publication Released:

Patil, P. (2023). A Comparative study of the impact of Print media and social media advertisements on Financial Products. Journal of Harbin Engineering University.

Presented and Published Papers:

Patil, P. (2020). Cognizance and Usage towards Aarogya Setu app: A Study in Mumbai area during the Covid 19 pandemic situation- International BI-Lingual Peer reviewed refereed research journal.

Patil, P. (2018). Public Awareness towards Internet Services provided by Google: A study in the Mumbai Area. International Conference on Business Management, Technology and Behavioral Sciences.

Patil, P. (2018). Women’s Awareness and Perception towards Safety Apps on Mobile Phones: A Study in Mumbai Area. Women Entrepreneurship, Gender Equality, Law, Business and Social Sciences.

Patil, P. (2017). Social Entrepreneurship-A part of course Curriculum for Undergraduate Courses. 5th International Research Conference Global Transformation through social entrepreneurship, Centum Research journal

Current Assignment:

Sustainable Branding

Dr. Pratiksha Patil

about faculty

teaching & research

consulting

publications

awards & honors