Prof Sonia Mehrotra

about faculty

Education:

Phd, Alagappa University
Thesis Topic – An Empirical Study on the Patterns of Work-Life Balance of IT Employees in Chennai
MBA – Marketing and HR – Bangalore University
B.E. – Chemical – Assam Engineering College

Teaching Experience: 11 years’ experience in teaching under Case Methodology and HR program, OD and Change Management, Talent Management, Integrative Manager at WeSchool

Industry Exposure: 13 years’ experience in Process Engineering, as a process engineer.

Academic Affiliation:

Emerald Emerging Market Case Studies

Core committee Member AIMS Case Clearing House

Association of Asia Pacific Business Schools

ET Cases.com

Professional Affiliation:

All India Management Association

Academy of Management

National HRD Network

teaching & research

Teaching Interest:

Proponent of Case Methodology,

Organization Development and Change,

Talent Management

Subject Taught:

Organization Development and Change,

Talent Management,

Integrative Manager

Research Interest:

Entrepreneurship in Emerging Economies, Work-Life Balance practices across different industrial sectors, Business Models, Emerging Markets, Family Business and Growth Entrepreneurs.

Current Research:

Works Life Balance in Family Managed Businesses, Secondary HealthCare Sector Challenges.

consulting

Consultant for designing the Case writing competition for CII Western Region Edgefarm 2015 and 2016
Consultant for designing the Case Methodology and Case Writing Workshop for ACCH
Resource Person for Case Workshops, Case Writing competitions, Junior Management Development Programs of Infosys, McDonalds

publications

Case Publications:

Patanjali: An Indian FMCG on Growth Path; Emerald Publication http://www.emeraldinsight.com/doi/full/10.1108/EEMCS-07-2016-0159

Eastern Condiments: The Changing Curry Company; Harvard Business Publishing https://cb.hbsp.harvard.edu/cbmp/product/ISB086-PDF-ENG

GOQii: Envisioning a New Fitness (A)

GOQii: Envisioning a New Fitness (A); Harvard Business Publishing https://hbr.org/product/goqii-envisioning-a-new-fitness-future-a/ISB079-PDF-ENG

Reliance Jio – The Indian Telco Dials D for Disruption ET CASES http://www.etcases.com/reliance-jio-the-indian-telco-dials-disruption.html

Branding a Mir-Tier Service in a Two-Tier Market; Harvard Business Publishing https://hbsp.harvard.edu/search?N=&Nrpp=10&Ntt=BE+Well++Hospitals+%3A+Branding+a++

Current Assignment:

Work-Life Balance for Family Managed Business

Secondary Healthcare Sector Challenges

awards & honors

European Foundation for Management Development Best Case Awards 2014 for the following case studies

SEWA : ELA BHATT (A)

SEWA: ELA BHATT (B)

Moser Baer and OM&T: Choosing a Strategic Partnership Mode

Emerald Case Award – 2011 for the following Case Study

Petawrap – The Indian Grilled Wrap