Dr. Vatsala Bose

about faculty

Education experience

PhD, DY Patil Deemed to be University, Navi Mumbai
Thesis Topic-Impact of Behavioral Factors of urban consumers on Mobile banking adoption in select areas of Mumbai and Kolkata
MBA Marketing, LUMBA Lucknow University
MSc Genetics AMU Aligarh
BSc Zoology AMU, Aligarh

Teaching Experience-

20 years exp teaching under PG programs like -Rural Marketing, Product and Brand, Negotiation and Selling skills.

Industry Exposure-

Short stint with ITC

Academic Affiliation-

Mumbai University Approved PG Faculty.

Professional Affiliation-

BMA

teaching & research

Teaching Interest:

Product and Brand
Rural marketing
Negotiation and Selling
Strategic Marketing

Subject Expert / taught :

Marketing Mgmt
Rural
Product and Brand
Negotiation and Selling skills

Research interests:

Technology adoption and Consumer behavior
Digital Disruption and Business Models

Current Research:

Brand Audit
Mobile banking adoption

consulting

Sales and distribution MDP with Wockhardt Pharmaceuticals

Soft Skills development with ISPAT, Shipping Corporation

publications

Two Brothers Organic farms: building shared value in a competitive market- Emerald Emerging Market Case Studies

Does Personality Traits relate to Meaning of Brand? Journal in ABDC C category Empirical Economic Letters

Brand Audit a Safety Net for Assessment of the Customer Perceptions and Identity. An Investigation Study of E-Commerce Company TATA CLIQ. Journal in ABDC C category Empirical Economic Letters,

Impact of consumer innovativeness and engagement on mobile banking acceptance of senior citizens. An investigation Study, Published in UGC care list Stochastic Modeling & Applications

MILLENNIALS APPROACH TOWARDS ACCEPTANCE AND ADOPTION OF MOBILE BANKING. A CONCEPTUAL ANALYSIS FOR FUTURE FRAMEWORK Published in UGC Care list, Journal of “The Sayajirao University of Baroda

awards & honors

’Innovative Teaching through Simulations and Games by HEF -Navi mumbai