Prof. Pradeep Pendse

teaching & research

Teaching Interest: Faculty in the areas of -

• MIS, IT Strategy,

• Business Analysis, Project Management-leadership

• Design Thinking and Innovation Management

• E-Commerce/ e-Business

• Business Strategy – Case Teaching

Research Interest:

1. Business Analysis in the context of

• Design thinking

• Customer Experience Management

• Requirements management for IT products

• Analytics

2. e-Commerce / e-Business

• Real time Assessment and fulfillment of Customer needs

• Emerging Business models

3. Analytics, Cognitive Technologies and AI

4. Design Thinking and Innovation Management

5. Sustainability

consulting

1. Member of the System Advisory Board of the National Stock Exchange and its group companies – contributed to evaluation of investments in IT - from Aug 2016- Aug 2017

2. M2All – the market place model of the Mahindra & Mahindra Group – With support for student teams undertook about 6-7 projects in areas such driving traffic to the M2All portal, customer experience & consumer research related to online sale of automobile, accessories and other products – 2015, 2016

3. Helping in Establishing/Refining formal BA Practices in organizations such as Accelya, Piramal Group IT, Aditua Birla Group IT – many of these were conducted over the past 2-3 years.

publications

Publication released

• Dixit Manisha (2020) Current media practices regard to Reality Shows : A critical reflection on the Indian Market. Quarterly Review of Film and Video. Taylor and Francis, Routledge
The DOI of paper is: 10.1080/10509208.2020.1823185.
link:http://dx.doi.org/10.1080/10509208.2020.1823185

• Dixit Manisha (2020) An exploratory study of fluid nature of Reality Shows: Assessing definitions and characteristics. . Quarterly Review of Film and Video. Taylor and Francis, Routledge
The DOI of paper is: 10.1080/10509208.2020.1827659.
link:http://dx.doi.org/10.1080/10509208.2020.1827659

Paper presented

• Dixit Manisha (2016) Current media practices regard to Reality Shows : A critical reflection on the Indian market. 6th International conference on Journalism and Mass Communications. Singapore October 10-11, 2016.

• Dixit Manisha (2016) An exploratory study of fluid nature of Reality Shows: Assessing definitions and characteristics. 1st International conference on Multidisciplinary Method and Model (ICMMM 2016) Universiti Teknologi Malaysia, Johor Bahru, Malaysia 25 – 27 August 2016

• Dixit Manisha (2018) Application of cultivation theory for young viewers of Reality Shows. International conference on Media Culture and Ethics BITS PILANI, February 9 and 10.

Current assignment

• Dixit Manisha (2020) Critical analysis of Indian audiences liking and disliking for TV Reality Shows. The Communication Review. Taylor and Francis (Under review)

• Dixit Manisha (2020) Application of social cognitive theory for light viewers of Reality Shows. Media Psychology Taylor and Francis (Under review)

awards & honors

1. Business Management Faculty Award – 2018 by Bombay Management Association

2. Fellowship of the Computer society of India – 2012 (only 150 Fellows in approx. 70 years of CSI)

3. Best Teacher Award by the Higher Education Forum

4. Best Teacher – Information Technology - by the Dewang Mehta Foundation