Prof. Swapna Pradhan

teaching & research

Subject Expert / taught: Business Environment, Buying & Merchandising, Category Management, Internationalisation of Retail, Strategy

Research interest:

• Understanding consumer shopping behaviour, retail services capes.

• Evolving business models in retail.

Current Research: Areas include history of retail growth in India, evolving business models in retail, changing dynamics of omnichannel retailing, quick commerce, growth of private labels, luxury retailing and branding.

consulting

publications

Publications Released:

Cases Published :  

1. Emerald Emerging Market Case Studies , Volume 11 No 3, ISSN 2045-0621    

Case Title : "Domino’s Pizza India: Growing offline presence in an online world?"

Date of publication : 21 st November 2022

Published in Emerald Emerging Market Case Studies, Volume 12 No 4

Permanent link to this document : https://doi.org/10.1108/EEMCS-04-2022-0124.

2. Emerald Emerging Market Case Studies , Volume 11 No 3, ISSN 2045-0621    

         Case Title :D'Mart - Driving growth in a changed business environment

         Publication date : 31 st August 2021

         Permanent link to this document: https://doi.org/10.1108/EEMCS-10-2020-0371

3. Emerald Emerging Market Case Studies, 2018, Volume 8 Issue: 2, pp.1-25,    

         Case Title :  McDonald’s India – Plotting a winning strategy

         Subject Area : Business Strategy

         Permanent link to this document: https://doi.org/10.1108/EEMCS-11-2017-0253

         Articles in popular press :

1. Can retailers afford to ignore omni channel strategy in today’s age? Forbes Online,    November 7, 2016.
2. A wake up call, cover story in Indian management, December 2015. Vol.54, Issue.12

4. Fabindia : Reinventing to stay relevant.  Case ID : STG-1-0065, STG-1-0065A

         Category: Strategic Management

         Date of Publication: 24 / 08 / 2018 . Published in ET cases

Papers Published :

1. Driving retailers growth by leveraging analytics for the home linen category, published in International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878,Volume-X, Issue-X, July 2019.
2. Redefining Sales Experiences to Resolve Conflicts of Sales Consultants Using Geoline Modeling Case: Mahindra & Mahindra, published in "Business and Society: Contemporary Issues", pp 49-57, ISBN : "978-93-87176-36-2" , First impression 2012.

Papers Presented:

1. Impact of price promotions & store/ website selection criterion for grocery market in India,presented at the 12 th Conference on Excellence in Research & Education, 3rd - 5 th June 2022, IIM Indore..
2. Brand Differentiation In Fmcg Sector During Covid-19 Among Local, Regional & National Brands, presented, at the 4 th International Conference on Operations Management (ICOM-2022) [Digitalization: A New Age of Business Innovation & Decision Making] held during 13-14 May 2022 at IBS Hyderabad.
3. Content Comparison of E-commerce Sites in India – A Consumer Perspective, presented at the International Research Conference 2017 (IRC2017) organized by Department of Management Studies, Jamnalal Institute of Management Studies, March 2017.
4. Predictive analysis for sales of product categories of a lifestyle store, presented at the 12th SIMSR Global Marketing Conference held in Mumbai on February 9-10, 2017.
5. An empirical study on consumer perception of content for ecommerce sites, presented at the 12th SIMSR Global Marketing Conference held in Mumbai on February 9-10, 2017.

Books Published:

1. Retailing Management Text & Cases, Edition 6, Released in July 2020. Published by McGraw Hill Education.
2. Retail Merchandising, Mc Graw Hill India. ISBN (13) : 978-0-07-014497-2; ISBN (10) : 0-07- 014497-4
3. Retail Merchandising, International Edition, McGraw Hill International. ISBN : 978-0-07- 131322-3

Funded Research:

1. University Research Grant for Minor Funded Research Project titled "An exploratory study on women street vendors in Mumbai", University of Mumbai, Research Project Number : 623

awards & honors

1. Bombay Management Association , Best Management Faculty Award , February 2018..
2. Best Research Paper Award in Marketing Track in International Research Conference 2017 (IRC2017) organized by Department of Management Studies, Jamnalal Institute of Management Studies.
3. Best Teacher in Retail Management by the Dewang Mehta Foundation, September 2006.
4. 2nd prize at the Bombay Management Association case study competition for Management Teachers, March 2006.